Search Engine Submission
Why is Search Engine Optimisation (SEO) important?
With literally thousands of searches conducted every month across warwickshire, search engines have essentially become our gateway to the internet. Most people prefer to search for a website that they already know rather than type the full URL in the address bar.
Unfortunately getting yourself simply listed is not enough as clicks on a search engine results page are not evenly distributed amongst the results. Research has shown the higher a website is ranked by a search engine the more clicks they will receive with the top result receiving by far the largest proportion of all clicks, followed by the 2nd and so on. This can be as much as 50% greater for first place than second place. We can visit your offices in warwickshire to discuss the keywords that you would like to target. From this your site can be adapted to help those word have greater impact.
How does SEO work?
Search Engine Optimisation is based around your use of “keywords” and your website’s link popularity. “Keywords” is an industry term to describe the queries we use when we conduct a search, for example “blue ipod nano”. The search engines then categorise websites based around their relevance to a particular keyword. The search engines analyse your keyword usage in the following elements of your website (not an exhaustive list):
- Domain name
- Page title
- Page URL
- H tags (h1, h2, h3 etc.)
- Page content
- Image alt text
- Internal links within your website
- External links to your website
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